Friday, November 29, 2019
Manets Le Dejuner sur Lherbe and Bouguereaus Nymphs and Satyr
Ãâ°douard Manet and William-Adolphe Bouguereau are two famous 19th century French painters. They are widely famous for their painting techniques and influence that they had on the future generation of impressionist painters, such as Pablo Picasso. Ãâ°douard Manet and William-Adolphe Bouguereau were highly criticized for the subjects matters and painting manners that they used in their most famous pictures that we are going to compare and contrast in this paper.Advertising We will write a custom essay sample on Manetââ¬â¢s Le Dejuner sur Lââ¬â¢herbe and Bouguereauââ¬â¢s Nymphs and Satyr specifically for you for only $16.05 $11/page Learn More The first picture is Edouard Manetââ¬â¢s Le Dejuner sur Lââ¬â¢herbe created in 1863 and William-Adolphe Bouguereauââ¬â¢s Nymphs and Satyr painted in 1873. Those pictures were created during the same era; however, they present different artistic movements. Manetââ¬â¢s picture presents the tran sition from realism to impressionist demonstrating a modern life subjects. As opposed to the Le Dejuner sur Lââ¬â¢herbe, Adolphe Bouguereauââ¬â¢s Nymphs and Satyr appeared just one year before the first impressionist exhibition was held; the painting represented the traditions of the academic art and, at the same time, predicted the launch of impressionism. Both pictures are united by common subject of female nudeness that, however, does not attract the eyes of the viewer, but service as the main means to express the main ideas of the pictures. Thus, the first picture under consideration is Edouard Manetââ¬â¢s Dà ©jeuner sur Lââ¬â¢herbe (1863). This picture is considered to be one of the most famous and the most influential picture of the 19th centuries. It was created on the border of two great artistic movements, realism and impressionism. Thus, it has features of both periods. On the one hand, it depicts a realistic life-scene, on the other hand, a nude woman is an i nappropriate ââ¬Å"figureâ⬠in a life-scene picture. The influence of the realistic movement is seen in its style and theme. However, the impressionistic manner is seen in the picture as well. First of all, it can be seen through the usage of colors and unique brushwork that was later adopted by impressionists. The picture demonstrates controversy that ââ¬Å"was caused by the juxtaposition of a nude woman with a pair of clothed men seated in a landscapeâ⬠(Rothwell 7). The theme and painting techniques used by the artist were inspired by old masters, such as Marcantonio Raimond and his picture The Judgement of Paris, and such paintings of the Renaissance period as Titian and Giorgione. There is much in common with the painting Pastoral Concert that also depicts two dressed men and two nude women. In general, it can be said that the artist combined two genres in his picture, landscape and portraiture: ââ¬Å"His aim for the work seems to have been to combine the natural, pastoral setting ââ¬â favored by the Barbizon painters in their own paintings of Fontainebleau ââ¬â with a study of everyday, life-size people interacting with one another. In other words, he is fusing the genres of landscape and portraiture and placing the subject of modern life on a heroic scaleâ⬠(ââ¬Å"Manetââ¬â¢s Dà ©jeuner sur Lââ¬â¢herbeâ⬠n. p.).Advertising Looking for essay on art and design? Let's see if we can help you! Get your first paper with 15% OFF Learn More It demonstrates the artistââ¬â¢s own style of painting. The picture provoked much debate regarding its composition and the use of light. The artist painted the scene that is not understandable for the viewer. Two men dressed as dendi seem to be communicating, however, one of them is ignoring the other one, as well as women in the picture. In addition, the artist used the light and shadow so that attract attention to the figures of women: they are very bright comparing t o the figures of men and surrounding landscape. The baskets and fruit that should be their lunch are tossed aside and nobody pays attention to them at all. A nude woman in the front of the picture is looking at us. She is not ashamed and absolutely calm. It seems that all people in the picture are engaged in their personal business and do not care about the others. What is particular about the picture is that the female nudity is not emphasized: ââ¬Å"In Manetââ¬â¢s Le Dejeuner sur Lââ¬â¢herb, the female nudity appears unnoticed, and a kind of immobility reigns. Manet paints his nude woman in such a way that the eyes of the viewer are riveted to her gaze and figureâ⬠(Locke 37). As opposed to the picture by Manet, Nymphs and Satyr by William-Adolphe Bouguereau is very different in style from other works by the author. The picture was created in 1873, ten years later than the work by Manet, on the edge of impressionism. The picture represents the academic art. Academic ar t focused on specific painting rules and techniques that were influenced by Neoclassical and Romantic traditions. Academic art was aimed at uniting those styles. The artists focused on the use of light and lines as the same things. The hierarchy of genres was adopted by academic art, and thus, such genres as religious and mythological were considered to be ââ¬Å"grade genreâ⬠. Major emphasis was made on the ââ¬Å"female human bodyâ⬠. The painting by Bouguereau Nymphs and Satyr: ââ¬Å"Presents both the best and the worst of Academic art. It portrays a subject inspired by classical mythology with precise realism, meticulous details, and feigned emotion. Such content, along with its practice execution, was diametrically opposed to the work of artists poised at the birth of modern artâ⬠(Fichner-Rathus 281). The picture seems to depict mythical personages that are having fun. However, looking more closely at the painting, we can notice that there is a sort of a ââ¬Å" battleâ⬠on the bank of the river. The nymphs are standing firmly on the ground and they are playing with the Satyr, who is trying to resists the nymphsââ¬â¢ attempts to drag him into the river. Thus, the nymphs are in charge in this picture. According to Lafenestre:Advertising We will write a custom essay sample on Manetââ¬â¢s Le Dejuner sur Lââ¬â¢herbe and Bouguereauââ¬â¢s Nymphs and Satyr specifically for you for only $16.05 $11/page Learn More ââ¬Å"A glossy, creamy, waxy painting where one guesses at all kinds of ingenuities, where one finds the art of composition, well-ordered groups, motion, wit, and great suppleness of drawing, but which is cold in essence, empty and leaving but a faint impression on the mind.â⬠(492). It is the main feature of the Bouguereauââ¬â¢s painting. It depicts a mythical scene, interpretation of the Classical subject, and emphasizes the nudity of the female body. The artist depicted an idealize d world while using the realistic style that was popular at the time. In this regard, the image exemplifies the artistââ¬â¢s style and the movement it represents. Both pictures feature formal differences. Thus, the painting techniques and the usage of colors are different. The subjects of the pictures are also different, Manet depicted modern-life subject and William-Adolphe Bouguereau interpreted Classical theme. However, both pictures depict female nude body. Both authors tried to be realistic in presenting human body and motion. Both pictures seem to be ââ¬Å"aliveâ⬠. In addition, the authors used the play of light and line to mark out the lines of female figures. Thus, women are more ââ¬Å"brightâ⬠and attract the viewersââ¬â¢ eyes, at the same time, male figures are in shadow. Finally, both authors used rural scenery for their paintings. The pictures represent different movements (they are separated by ten years) and different styles, however, they are united by a common subject, female nude body that was common for the period. Both pictures provide an insight into the à ©poque when they were created. Both of them were unique and were attacked by contemporaries. However, they serve a great example of how the artist can express personal ideas using style that is strikingly different from the authorââ¬â¢s personal style. Both pictures were created on the border of two periods, romanticism and impressionism, they demonstrate painting techniques of both periods. Due to this particularity, the pictures made their creators popular. One can question the morality and ethics of the scenes depicted in both pictures, especially when they are painted so naturally without some ââ¬Å"idolized mannerâ⬠that was common for the period. It can be suggested that in both pictures, the nudity of female figures is a challenge to the dominance of the dressed men. The conscious and calm face of the woman in Manetââ¬â¢s picture that looks at us with out shame, and courage of nymphs in the William-Adolphe Bouguereauââ¬â¢s picture is the best evidence of this. The pictures present high interest to all interested in art of the 19th century, these are the most prominent works and widely accepted as masterpieces of the 19th century painting.Advertising Looking for essay on art and design? Let's see if we can help you! Get your first paper with 15% OFF Learn More Works Cited Fichner-Rathus, Lois. Foundations of Art and Design. London: Cengage Learning, 2011. Lafenestre, Georges. ââ¬Å"Salon de 1873.â⬠Gazette des Beaux-Arts 7.2 (1873). Locke, Nancy. Manet and the Family Romance. Princeton: Princeton University Press, 2003. ââ¬Å"Manetââ¬â¢s Dà ©jeuner sur Lââ¬â¢herbe.â⬠Impressionism the Making of Modern Art. N. d. Web. Rothwell, Lindsay. ââ¬Å"Dà ©jeuner sur lââ¬â¢herbe.â⬠The Unknown Monet: Pastels and Drawings. London: Royal Academy of Arts, 2007. Web. This essay on Manetââ¬â¢s Le Dejuner sur Lââ¬â¢herbe and Bouguereauââ¬â¢s Nymphs and Satyr was written and submitted by user Silvermane to help you with your own studies. You are free to use it for research and reference purposes in order to write your own paper; however, you must cite it accordingly. You can donate your paper here.
Monday, November 25, 2019
Free Essays on Environment Response
All around America, there are many examples of Federalism involving environmental protection and preservation. Often, states will take care of small situations or those that are situated in their state only. However sometimes, issues get too big or too important to be resolved by the state governments alone, so the federal government involves themselves. Because of our current political system, the federal government is dominant over the stateââ¬â¢s rule. Things like Evergladesââ¬â¢s revitalization, Chesapeake Bay cleanup/ protection, and toxic waste storage in the Yucca Mountains can be handled by the states since the territories are in the states themselves. Be that as it may, the territories are also located in America which is governed by the federal government. Thus, if the federal government intervenes, then the influence of the state will be constrained. This is the definition of federalism. Both federal and state governments are concerned about the preservation of the Everglades. In fact, there has been a proposal passed to help keep the Everglades clean. ââ¬Å"The Everglades Protection Area shall be defined as set forth in s. 373.4592, F.S. The phosphorus criterion for the Everglades Protection Area shall be 10 parts per billion (ppb) and shall apply to all predominantly freshwater portions of the Everglades Protection Area. Compliance with the phosphorus criterion shall be based upon a long-term geometric mean of concentration levels to be measured at sampling stations recognized from the research to be reasonably representative of receiving waters in the Everglades Protection Area, and so located so as to assure that the Everglades Protection Area is not altered so as to cause an imbalance in natural populations of aquatic flora and fauna and to assure a net improvement in the areas already impacted.â⬠This proposes that the levels of phosphorus and pollution should be measured tho... Free Essays on Environment Response Free Essays on Environment Response All around America, there are many examples of Federalism involving environmental protection and preservation. Often, states will take care of small situations or those that are situated in their state only. However sometimes, issues get too big or too important to be resolved by the state governments alone, so the federal government involves themselves. Because of our current political system, the federal government is dominant over the stateââ¬â¢s rule. Things like Evergladesââ¬â¢s revitalization, Chesapeake Bay cleanup/ protection, and toxic waste storage in the Yucca Mountains can be handled by the states since the territories are in the states themselves. Be that as it may, the territories are also located in America which is governed by the federal government. Thus, if the federal government intervenes, then the influence of the state will be constrained. This is the definition of federalism. Both federal and state governments are concerned about the preservation of the Everglades. In fact, there has been a proposal passed to help keep the Everglades clean. ââ¬Å"The Everglades Protection Area shall be defined as set forth in s. 373.4592, F.S. The phosphorus criterion for the Everglades Protection Area shall be 10 parts per billion (ppb) and shall apply to all predominantly freshwater portions of the Everglades Protection Area. Compliance with the phosphorus criterion shall be based upon a long-term geometric mean of concentration levels to be measured at sampling stations recognized from the research to be reasonably representative of receiving waters in the Everglades Protection Area, and so located so as to assure that the Everglades Protection Area is not altered so as to cause an imbalance in natural populations of aquatic flora and fauna and to assure a net improvement in the areas already impacted.â⬠This proposes that the levels of phosphorus and pollution should be measured tho...
Friday, November 22, 2019
Discussion Questions (Business Ethics for Leaders class) Assignment
Discussion Questions (Business Ethics for Leaders class) - Assignment Example Leaders help to establish a culture of an organization and they set example others follow. Employees take their lead from their leaders and if leaders do not behave in ethical manner, employees might not as well. It is not what leaders say that matters, but what they do. Leaders should lead from the front and make sure not to isolate people who voice their moral concerns on business issues. Leaders in business must give life and meaning to these words by acting on them. This means to use every opportunity to stress importance of business ethics and key business decisions that are not only economically viable but make good ethical sense. To further ethical behavior there is a need to build an organization culture that values ethical behavior. The business must unambiguously coherent values that emphasize ethical behavior. One way of doing this is to draft a code of ethics which is a prescribed statement of ethical priorities a business adheres to. Few follow documents such as UN Universal Declaration of Human Rights, which is grounded in right based theories of moral philosophy. Few incorporate ethical statements that express values or missions of employees. Charles Hills (2002) notes that multinational Unilever has code of ethics that includes following points ââ¬Å"Employees: Unilever is committed to diversity in working environment where there is mutual respect and trust and where everyone feels responsible for performance and reputation of companyâ⬠¦we are committed to safe and healthy working conditions to all employees... we will not use any form of forced, compulsory or child laborâ⬠¦we respect dignity of individual and their right to freedom of association.. It is evident that Unilever principles send a very clear message about appropriate ethics to leaders and employees. Few companies employ independent auditors to make sure that company is behaving consistent with its ethical codes. Finally, building an organization culture that places high
Wednesday, November 20, 2019
Internet Marketing Essay Example | Topics and Well Written Essays - 1000 words
Internet Marketing - Essay Example There is no way I am not taking advantage of this new offer not in a million years and since the offer has a limited timeline, there is no time to shower. Even if I wanted to shower, I have no bath wash and I have to remember to pick that up after the coffee. Since the coffee shop is only a few blocks from my house, I just leave in my sweats and hope to not be late. On my way out I grab something I never leave the house without (besides my smartphone that is) and this is the google glass. The google glass is the best invention so far and I adore them. I have several reasons for that the first being that I get to take photos and record videos of funny occurrences and events on my way to the coffee shop without attracting the attention of people and hence little chances of being caught doing so. These pictures and videos I later share with my friends on facebook and instagram and we have a laugh about. It is also easier for me to get directions from my google glass and especially when my hands are full like they are about to be once I get my steaming hot coffee and free donut. Believe or not I actually work and not spend all my time playing with my tech toys or on social media. I therefore catch up with my work as I walk along the streets shopping, when waiting to meet my friends or potential clients or investors physically among other times. I ask my google glass to tell me how long it will take me to reach the coffee shop and it displays 3 min. In three minutes I will have gone through the urgent emails that I see are notified and alerting me as urgent. Flipping through this image without actually failing to continue walking is the best thing ever as I get to multitask while walking the streets without safety fear. A text message from my phone interrupts my email reading and it is reminder that I have arrived at the coffee house. This text message alert on my location is another great invention for the
Monday, November 18, 2019
Marketing Research Essay Example | Topics and Well Written Essays - 3000 words - 2
Marketing Research - Essay Example This research method is flexible can easily adapt to the research settings (Newman, 1998, p.56). The aim of qualitative research is to get a clear understanding on how the participantââ¬â¢s develop an understanding of their surroundings, and how this understanding affects the participantââ¬â¢s behavior. The main method of collecting data in qualitative research is the use of observations (Goertz and Mahoney 2012, 78). Observation implies the collection and recording of the behaviors of the participants in their environment. This approach is useful in the generation of in-depth explanation of events or organizations; it is also practical in obtaining information that is not accessible and conducting research where other research methods are insufficient. The benefit of employing observation is that it reduces distortion between what is observed and the observer and can be produced by instruments such as questionnaires (Gray, 2007, p.126). The main features of qualitative researc h include the fact that they focus on natural settings and have a primary interest in real life situations. This method seeks to find out the meanings participants attach to behavior, their interpretations, and their perspectives on situations. Qualitative research also looks into the process involved and seeks to understand how things happen and how they develop. Additionally qualitative research follows an inductive analysis and seeks to generate a theory on an issue from the data (Martin, 2012, p.16). The advantages associated with using this method include the production of more detailed and comprehensive information. This method also seeks an extensive understanding of the situation by the use of subjective information and employs the observations of the participants in describing the situation (Singh, 2007, p.84). However, the disadvantages of using this method include complications in establishing reliability and validity of the methods and data due to the subjectivity of inq uiry. Researcher induced bias is also another challenge to the approach as it is difficult to either detect or prevent them. Furthermore, the scope of this process is restricted by the detailed and comprehensive approaches to data collection Punch 2005, 211. Quantitative research This research technique follows an objective, formal and systematic process in obtaining quantifiable information about a situation. The presentation of data on this technique uses a numerical form and employs statistics in analysis (MacDaniel,1998, p. 45). Quantitative research aims at providing descriptions and testing relationships. This technique also examines the cause and the effect of a relationship. The aim of the quantitative research aim is to elaborate how the independent variables relate to the dependent variables in a given situation. These research designs are either descriptive or experimental where the subjects are either measured once or before and after treatment. A descriptive approach es tablishes the associations between variables whereas an experimental approach establishes causality (Martin 2012, 16). Quantitative research methods take two approaches, which are experiments and surveys. In this, context experiments comprise real experiments with the unselective assignment of participants or subjects to research conditions and quasi experiments, which use designs that are nonrandomized (Vogt 2007, 120.)
Saturday, November 16, 2019
BCG Matrix and SWOT Analysis of Reebok
BCG Matrix and SWOT Analysis of Reebok BCG Matrix to analyze the product portfolio of REEBOK Overview of the Indian Footwear Sector The footwear sector is a diverse industry which covers a wide variety of materials (textile, plastics, rubber and leather) and products from different types of mens, womens and childrens footwear to more specialized products like snowboard boots and protective footwear. This diversity of end products corresponds to a multitude of industrial processes, enterprises and market structures. The footwear market consists of the total revenue generated through the sale of all types of mens, womens and childrens shoes. The market is valued at retail selling price with any currency conversions calculated using constant 2007 annual average exchange rates. The Indian Footwear Industry The Indian footwear market has seen very healthy increases in its growth over the past five years, although it was outperformed by the larger Chinese market during this period. Its value and volume are set to increase at a with double-digit annual growth rates over the forecast period. The Indian footwear industry is a significant segment of the leather industry in India. It ranks second among the footwear producing countries next to China. It produces more of gents footwear while the worlds major production is in ladies footwear. The industry is labor intensive and is concentrated in the small and cottage industry sectors. While leather shoes and uppers are concentrated in large scale units, the sandals and chappals are produced in the household and cottage sector. In the case of chappals and sandals, use of non-leather material is prevalent in the domestic market. The major production centers of India are Chennai, Ranipet, and Ambur in Tamil Nadu, Mumbai in Maharastra, Kanpur in U.P., Jalandhar in Punjab, Agra and Delhi. The following table indicates concentration of units in various parts of the country The Indian footwear industry is provided with institutional infrastructure support through premier institutions like Central Leather Research Institute, Chennai, Footwear Design Development Institute, Noida, National Institute of Fashion Technology, New Delhi, etc in the areas of technological development, design and product development and human resource development. The availability of abundant raw material base, large domestic market and the opportunity to cater to world markets makes India an attractive destination for technology and investments. The Indian footwear retail market is expected to grow at CAGR of over 20% for the periods spanning from 2008 to 2011. Footwear is expected to comprise about 60% of the total leather exports by 2011 from over 38% in 2006-2007. Presently, the Indian footwear market is dominated by Mens footwear market that accounts for nearly 58% of the total Indian footwear retail market. By products, the Indian footwear market is dominated by casual footwear market that makes up for nearly two-third of the total footwear retail market. The Indian footwear market scores over other footwear markets as it gives benefits like low cost of production, abundant raw material, and has huge consumption market. The annual domestic consumption of shoes in India is 1.1 billion pairs and it is estimated that the footwear market is around Rs 10, 000 crore and will grow at 10% pa, this offers great opportunities for a company like Bata to expand. MNC Brands Sold in India are sold Adidas, Aldo, Bally, Clarks, Ecco, Florshiem, Ferragammo, Hush Puppies, Lee cooper, Lloyd, Marks Spencer, Nike, Nine West, New Balance, Reebok, Rockport, Stacy Adams, Levi Strauss , Lee Cooper, Puma, Bata. Indian Brands sold in India are Red Tape, Liberty, Khadims, Lakhani, Metro, Action, Provogue, ID, MB Footwear, Firangi Reebok: Reebok India commands a 51% market share in the premium sportswear industry in the Rs 2000-crore premium sportswear market.. It plans to increase the store count from the existing 500 to over 600 before 2008. Reebok reaches out to its target customers through its 500 exclusive Reebok Stores, 200 Shop in the shop outlets 2500 dealer outlets. The company has plan to tap tier II and Tier III ci ties. Reebok is planning to add 55 new lifestyle stores by the end of this year. It offers different segments for both men and women like sports and fitness footwear, apparel, accessories, fitness equipment and the lifestyle section. The Global Footwear Industry The global footwear market grew by 4.1% in 2008 to reach a value of $208.4 billion. In 2013, the market is forecast to have a value of $272.5 billion, an increase of 30.7% since 2008. The market grew by 4.8% in 2008 to reach a volume of 11.6 billion pairs. In 2013, the market is forecast to have a volume of 15.1 billion pairs, an increase of 30.2% since 2008. Europe is the largest footwear market, accounting for 42.3% of the global value. The global footwear market consists of the total revenues generated through the sale of all types of mens, womens and childrens shoes. The market is valued at retail selling price with any currency conversions calculated using constant 2007 annual average exchange rates. Reebok International, a subsidiary of Adidas, is engaged in the design, marketing and distribution of sports, fitness and casual footwear, apparel and equipment. The company primarily operates in North America, Europe and Asia Pacific. The company recorded revenues of E2,333 million in the fiscal year ended December 2007, a decrease of 5.7% over 2006. The operating profit of the company was E109 million in the fiscal year 2007, an increase of 26.7% over 2006. . According to 2004 figures by the Sporting Goods Manufacturers Association International, Nike had about 36%, Adidas 8.9% and Reebok 12.2% market share in the athletic-footwear market in the U.S. Introduction- REEBOK Reebok is an American-inspired, global brand that creates and markets sports and lifestyle products built upon a strong heritage and authenticity in sports, fitness and womens categories. The brand is committed to designing products and marketing programs that reflect creativity and the desire to constantly challenge the status quo. Reebok India Reebok started its operations in India in 1995. Headed by Managing Director Mr. Subhinder Singh Prem, Reebok India has a pan-India presence with branch offices in Mumbai, Kolkata and Bangalore and ranks at the top amongst international footwear companies in India. The Companys brand vision is fulfilling potential, its mission ââ¬â Always challenge and lead through creativity. Reeboks brand values are authentic, individualistic, courageous, empowering, innovative and real. Reebok has introduced its internationally acclaimed fitness programs in India, conducted under the banner of Reebok Instructor Alliance, which is dedicated to fitness instructors, personal trainers and health club owners. Reebok has trained and certified more then 800 trainers till now. Reebok India commands a 54% market share in the premium sportswear industry according to the calendar year December 2008. Its revenue has touched 1400 Crores (at retail price) in 2008. It plans to increase the store count from the existing 500 to over 600 before 2007. Reebok reaches out to its target customers through its 500 exclusive Reebok Stores, 200 Shop in the shop outlets 2500 dealer outlets. Reebok has the single largest store in Hyderabad. REEBOKS VISION Fulfilling Potential Reebok is dedicated to providing each and every athlete from professional athletes to recreational runners to kids on the playground with the opportunity, the products, and the inspiration to achieve what they are capable of. We all have the potential to do great things. As a brand, Reebok has the unique opportunity to help consumers, athletes and artists, partners and employees fulfill their true potential and reach heights they may have thought un-reachable. REEBOKS MISSION Always Challenge and Lead through Creativity At Reebok, we see the world a little differently and throughout our history have made our mark when weve had the courage to challenge convention. Reebok creates products and marketing programs that reflect the brands unlimited creative potential. REEBOKS POSITIONING Celebrate Individuality in Sport and Life Reebok understands that people are, above all, unique. Reeboks positioning reflects this; celebrating the distinct qualities that make people who they are their unique points of view, their individual style and their remarkable talents and accomplishments. Reebok celebrates their individuality, their authenticity and the courage it takes to forge their own path to greatness. While some may call them crazy or eccentric, Reebok calls them visionary and original. REEBOKS PURPOSE To Empower Global Youth to Fulfill their Potential Commitment to Corporate Responsibility is an important legacy and hallmark of the Reebok brand.For two decades, Human Rights, through the Reebok Human Rights program, was the primary focus of this effort. Reebok has expanded on what had been built and created a Global Corporate Citizenship platform with a purpose for the brand that will help underprivileged, underserved youth around the world fulfill their potential and live healthy, active lives. REEBOKS BRAND TERRITORY Having Fun Staying in Shape Having Fun Staying in Shape comes to life through a fun, bold, provocative manner expressed through fresh, eye catching imagery signed off with a unique Reeword. The tone and manner allows the consumer to look at sport and lifestyle through our lens of Ree. HISTORY 2000 In 2000, Reebok and the National Football League announced an exclusive partnership that serves as a foundation of the NFLs consumer products business. The NFL granted a long-term exclusive license to Reebok beginning in the 2002 NFL season to manufacture, market and sell NFL licensed merchandise for all 32 NFL teams. The license includes on-field uniforms, sideline apparel, practice apparel and an NFL-branded footwear and apparel collection. 2001 In 2001, Reebok formed a long-term strategic partnership with the National Basketball Association under which Reebok designs, manufactures, sells and markets licensed merchandise for the NBA, the Womens National Basketball Association (WNBA) and the National Basketball Development League (NBDL), the NBAs minor league. Reebok secured the exclusive rights to supply and market all on-court apparel, including uniforms, shooting shirts, warm-ups, authentic and replica jerseys and practice gear for all NBA, WNBA and NBDL teams. Reebok also had exclusive rights, with limited exceptions, to design, manufacture, market and sell headwear, T-shirts, fleece and other apparel products for all teams in most channels of distributions. In 2006, Reebok transferred the NBA rights to the adidas Brand. 2002 In 2002, Reebok launched Rbk ââ¬â a collection of street-inspired footwear and apparel hook-ups designed for the young man and woman who demand and expect the style of their gear to reflect the attitude of their lives: cool and edgy, authentic and aspirational. Inspired by street fashion, Rbks marketing is culturally relevant as well. With many of the industrys most marketable and valuable sports assets on its roster, Reebok rolled-out an integrated marketing campaign that fused together sports, music, technology and entertainment, and was designed to connect the Reebok Brand to millions of new consumers around the world. The global marketing campaign was launched in early 2002 and featured select Reebok athletes paired with some of the music industrys most successful hip-hop and rap artists. Reebok tapped into something the industry had not yet seen, and became a pioneer in the fusion of sports, music and technology. 2003 2003 was a landmark year for Rbk. Reebok formed an unprecedented partnership with rap musician Jay-Z, which included the design and marketing of the S. Carter Collection by Rbk, which launched in April. With the partnership, Jay-Z became the first non-athlete to have a signature athletic footwear collection. The launch of Jay Zs first shoe was extremely successful around the world. Later that year, Reebok teamed up with another superstar of the rap world, 50 Cent. The result was the equally successful ââ¬Å"G Unit Collection by Rbk.â⬠2004 In 2004, Reebok became the worlds leading producer of hockey apparel and equipment with its acquisition of The Hockey Company. The Hockey Companys brands, CCM, Koho and Jofa, are among the most respected in the sport. Reebok has a long-term licensing agreement with the National Hockey League, under which the company serves as the supplier of authentic ââ¬Å"on-iceâ⬠game jerseys to all 30 NHL teams. It also has the exclusive worldwide rights to manufacture and market authentic, replica and practice jerseys using the names and logos of the NHL and its teams. Reebok also has exclusive agreements with the Canadian Hockey League, the American Hockey League and the East Coast Hockey League. 2005 In early 2005, Reebok launched Rbk Hockey, a new and innovative line of ultra-high performance hockey equipment, sticks and skates and signed hockey phenom Sidney Crosby, who has lived up to his billing as the leagues next great player. In two short years, Rbk Hockey has become one of the most visible and in-demand hockey brands on the market. In 2005, Reebok launched its largest global integrated marketing and advertising campaign in nearly a decade. I Am What I Am is a multi-faceted campaign which links all of the brands marketing and advertising efforts under the I Am What I Am umbrella. The campaign encourages young people to embrace their own individuality by celebrating their contemporary heroes. Celebrities featured in the campaign include music icons Jay-Z, Daddy Yankee and 50 Cent; top athletes Allen Iverson, Donovan McNabb, Curt Schilling, Kelly Holmes, Iker Casillas and Yao Ming; screen stars Lucy Liu, John Leguizamo and Christina Ricci; and skateboarder Stevie Williams. 2006 In January 2006, adidas-Salomon AG acquired Reebok, forever altering the worldwide sporting goods industry landscape. Shortly after the close of the acquisition, Reebok Chairman and CEO Paul Fireman announced he was leaving the company to pursue other interests, and Paul Harrington was named President and CEO of the Reebok brand. Today, the adidas Group, which includes the adidas, Reebok, TaylorMade-adidas Golf and Rockport brands is a global leader in the sporting goods industry and offers a broad portfolio of products. Products from the adidas Group are available in virtually every country of the world. Activities of the company and its more than 80 subsidiaries are directed from the Groups headquarters in Herzogenaurach, Germany. 2007 Reebok launched Run Easy, one of the most comprehensive running campaigns in the brands history. The goal of the campaign was to inspire consumers around the world to fulfill their potential and celebrate their individuality. The message of the campaign was that while many other brands speak about the blood, sweat and tears of running, Reebok celebrated the camaraderie, joy and fun of running ââ¬â Run Easy. In addition, Reeboks partnership with the National Hockey League took center stage with the unveiling the Rbk Edge Uniform System, a complete, team-wide redesign and re-engineering of the NHL uniform, and the opening of the NHL Powered by Rbk retail store in New York City. Reebok also launched its There are Two People in Everyone marketing campaign for the second half of 2007 in select regions. The global marketing campaign highlights Reeboks unique brand point of view of celebrating the individuals balance between sport and life. The campaign, featuring international sport stars such as Allen Iverson, Yao Ming, MS Dohni and Nicole Vaidisova, declared that there is more to an athlete than his or her sport. 2008 Reeboks global marketing campaign, ââ¬ËYour Move launched in March of 2008 and evolved Reeboks positioning as the brand that celebrates individuality and supports those who choose to do things their way. Expressed as a global brand campaign, ââ¬ËYour Move was an invitation to people to do it their way in sport and in life. The ââ¬Ëwhats your move? ad was a literal expression of this philosophy: key assets including Thierry Henry and Alexander Ovechkin showed us their moves and invited consumers to show us theirs. In the summer of 2008, Reebok and driving ace Lewis Hamilton announced a multi-year partnership at a spectacular 3-D event in Amsterdam, home of Reeboks European Headquarters. At the event, Reebok unveiled ââ¬Å"The Athlete within the Driver,â⬠gave media a rare insight into Hamiltons demanding fitness regime. Hamilton revealed how Reeboks Smoothfit training footwear and apparel range helped him to train better than ever before. 2009 In February 2009, Reebok launched the Jukari Fit to Fly workout, the first in a series of initiatives to come out of a new, long-term partnership with Cirque du Soleil. Jukari Fit to Fly makes fitness fun again by introducing a new way to move. The workout has been created on a specially-designed piece of equipment called the FlySet. The result is a workout that gives the sensation of flying while strengthening and lengthening the body through cardio, strength, balance and core training. Also in 2009, Reebok made a pledge to tone the butts and legs of women around the world with its innovative EasyTone footwear. Featuring first-of-its-kind balance pod technology, the shoe generates incredible results thanks to proprietary technology invented by a former NASA engineer. Brands Reebok International Rock Port RBK CCM Hockey (Worlds largest) Greg Norman Apparel Ralph Lauren Brand The Hockey Company Avia Onfield Apparel Athletic footwear DMX2000 3D Ultralite Ralph Lauren Apparel line REEBOK SWOT ANALYSIS Reebok International was a major player in the sports and fitness products market, with a particular emphasis on footwear. Its main strengths lied in its size and strong brand awareness. While footwear is clearly its core product, concerns were being raised over its comparative disinterest in the associated athletic apparel market, which is over twice the size of the footwear market. STRENGTHS Growing sales revenue As part of a strategy to grow quality market share, the company continued to invest in three key product and marketing platforms: Performance, RBK and Classic. Reebok International was the second largest manufacturer of athletic shoes in the US, behind Nike. The Reebok brand continued to drive sales pushing it closer to major competitors, Nike and Adidas. Reebok had become the number two or number three brand in most of its overseas markets. It held around 10% of the global market, compared to Nikes 34% and Adidas 15%. The company has been able to increase revenues and improve operating margins despite some challenging retail conditions in many key markets around the world in 2004. Excellent marketing strategy The company employed a strategy of reinventing its brands in order to gain market share. In order to enhance its Reebok brand, the company introduced a new street inspired product collection, RBK, in 2002, followed by an effective marketing strategy which carried into 2003 and 2004. During 2003/2004, the Reebok product offerings generated healthy sell-through performance at retail. Alongside reinventing brands, the company introduced new marketing campaigns to promote them. To support the RBK product Reebok created a marketing campaign entitled Reeboks Sounds and Rhythm of Sport, which fuses music and entertainment with sports and performance. Celebrity associated sponsorships The company expanded its product offerings into more lifestyle and performance categories, introducing new product segments for both the NBA and NFL, including NBA and NFL footwear, classic lifestyle apparel and performance gear for off-the-field activities. Reebok sponsored many top athletes in tennis; Andy Roddick and Venus Williams; as well as music stars Jay-Z, Pharrell Williams and 50 Cent. Yao Zings impact in the Asian market is hugely important to Reebok. Affiliating itself to such globally renowned celebrities enhanced the company name among many different customer groups. Strong womens sector Another one of Reeboks strengths was its success in the womens sector. The market for womens athletic shoes is larger than that for men, accounting for around 46% and 40% of the sectors value respectively. In volume terms, the womens sector was even more important, 46% compared to 35%. Reeboks market share of womens athletic shoe sales was around 35%, and has been boosted by its Its A Womans World marketing campaign. WEAKNESSES Classics under fire The company had come under fire from its rivals in the classics department. In the past Reebok has controlled this shoe category without much competition, however companies such as Nike and Adidas were coming up with their own classic shoes. Reebok were still the market leaders in that area but the gap kept narrowing. Low market share in apparels Reebok controlled only about 1.4% of the apparel market. This posed a problem when squaring up with its fierce competitor, Nike. The footwear markets growth was slowing. Athletic apparel gives scope for a larger and more diverse range of products, keeping the market fast moving. The apparel market was 2.4 times larger than the footwear market. Nike took charge there, with its innovative designs, and contracts with sports teams and organisations throughout the world. Danger of stockpiling products by retailers Futures, or ordered in advance sales, represented around 60-70% of Reeboks business. This has been valuable to Reebok in the past; however five of the companys brands that represent around 60% global market share could cause problems in the future. Futures growth for these five brands was around 9.5% on a dollar-weighted basis. This growth was alarmingly fast. Reebok had to be careful as retailers may be ordering more than they can sell. This could result in a sudden cut off in orders, leaving the company with large inventories and a decrease in sales. OPPORTUNITIES Increase average shoe price Reeboks average price per shoe in athletic footwear stores, which account for around 15% of the market, was considerably lower than average. Its average price per shoe is $45, compared with an outlet average closer to $60. The companys lower than average shoe price is partly due to the high percentage of basic products sold, which is itself partly attributable to its traditional position in the womens sector. This left plenty of space for the company to muscle in on higher priced sales, as its products and promotional efforts improve. As well as raising brand awareness, Reeboks sponsorship deals helped the company increase its average sales price. Draw attention toward new technological developments Reebok had started developing its product to make it more modern and has invested heavily in added technology to enhance its shoes. Reebok had a lot to gain from a continued investment in more technologically advanced, premium products. In 2003, the company introduced new fashionable and technologically advanced products tied to new integrated marketing programs. These displayed an enhanced and prominent vector logo which ties back to the Professional athletes wearing the products on the field. This branding created a real point-of-difference for its performance products and should help to generate consumer interest at point-of-purchase. These products are supported at retail with a new performance marketing campaign, which utilises the athletes and the vector logo in new and creative ways. This campaign included television, print and in-store marketing packages. Encourage a strong brand push in Europe The company planned to enhance its European market, recruiting new management talent and initiating an aggressive program to regionalise this business utilising a consistent brand image throughout Europe. Reebok executed unified product, marketing, and sales strategies across all borders in Europe, thereby presenting the Reebok Brand in a more relevant and consistent manner. Exploit Nikes lack of high profile sponsorship Nike, the worlds most successful sportswear brand and footwear producer struggled to fill the void vacated by Michael Jordan. This was the first time in a long time that Nike did not have an eminent sports star to spearhead their marketing drive. This has left an opening for the likes of Reebok to exploit, particularly in the basketball arena. The company took the Chinese sensation from Nike, Yao Ming, hoping to increase market share by 10% to 30% by 2006. THREATS Over reliance on footwear sales Footwear is Reeboks largest division and the company relies fairly heavily on the footwear market. That was a competitive field experiencing much slower growth than in previous years and, like most other producers, Reebok felt that it must do more to increase sales. Reebok had also to be aware that the market for more expensive footwear was slowing. This could ultimately force prices down, should this trend continue for a significant period of time. With the company so reliant on footwear, it risked losses, whereas other competitors such as Nike can fall back on their apparel division. Diverted from historical markets Reeboks original success stemmed from the womens aerobics market in the 1980s. It has since become apparent that the company has shied away from its roots. Reeboks womens products represent only 25% of its athletic apparel volume. The womens apparel sector actually accounts for around 40% of industry sales, which suggests that Reebok risked losing out in the key market that transformed them into a global company. Product portfolio strategy introduction to the boston consulting box Introduction Thebusiness portfoliois the collection of businesses and products that make up the company. The best business portfolio is one that fits the companys strengths and helps exploit the most attractive opportunities. The company must: (1) Analyze its current business portfolio and decide which businesses should receive more or less investment, and (2) Develop growth strategies for adding new products and businesses to the portfolio, whilst at the same time deciding when products and businesses should no longer be retained. Methods of Portfolio Planning The two best-known portfolio planning methods are from the Boston Consulting Group (the subject of this revision note) and by General Electric/Shell. In each method, the first step is to identify the various Strategic Business Units (SBUs) in a company portfolio. An SBU is a unit of the company that has a separate mission and objectives and that can be planned independently from the other businesses. An SBU can be a company division, a product line or even individual brands it all depends on how the company is organised. The Boston Consulting Group Box (BCG Box) Using the BCG Box (an example is illustrated above) a company classifies all its SBUs according to two dimensions: On the horizontal axis: relative market share- this serves as a measure of SBU strength in the market On the vertical axis: market growth rate- this provides a measure of market attractiveness By dividing the matrix into four areas, four types of SBU can be distinguished: Stars -Stars are high growth businesses or products competing in markets where they are relatively strong compared with the competition. Often they need heavy investment to sustain their growth. Eventually their growth will slow and, assuming they maintain their relative market share, will become cash cows. Cash Cows- Cash cows are low-growth businesses or products with a relatively high market share. These are mature, successful businesses with relatively little need for investment. They need to be managed for continued profit so that they continue to generate the strong cash flows that the company needs for its Stars. Question marks- Question marks are businesses or products with low market share but which operate in higher growth markets. This suggests that they have potential, but may require substantial investment in order to grow market share at the expense of more powerful competitors. Management have to think hard about question marks which ones should they invest in? Which ones should they allow to fail or shrink? Dogs- Unsurprisingly, the term dogs refers to businesses or products that have low relative share in unattractive, low-growth markets. Dogs may generate enough cash to break-even, but they are rarely, if ever, worth investing in. Using the BCG Box to determine strategy Once a company has classified its SBUs, it must decide what to do with them. In the diagram above, the company has one large cash cow (the size of the circle is proportional to the SBUs sales), a large dog and two, smaller stars and question marks. Conventional strategic thinking suggests there are four possible strategies for each SBU: (1) Build Share: here the company can invest to increase market share (for example turning a question mark into a star) (2) Hold: here the company invests just enough to keep the SBU in its present position (3) Harvest: here the company reduces the amount of investment in order to maximise the short-term cash flows and profits from the SBU. This may have the effect of turning Stars into Cash Cows. (4) Divest: the company can divest the SBU by phasing it out or selling it in order to use the resources elsewhere (e.g. investing in the more promising question marks). THE BOSTON CONSULTING GROUP BOX (BCG BOX) OF REEBOK STARS à · Greg Norman Apparel Question Mark à · Athletic footwear à · DMX2000 Cash Cows à · Rock Port Dogs à · Avia Stars: [high share; high growth] 1. The Collections moisture-wicking innovative Play Dryà ® technology and unique Performance. Luxury. 2. Style. combination continue to differentiate the brand. Influenced by one of the worlds leading golf professionals and identified by the four-color shark logo, Greg Norman Collection has become a complete lifestyle brand since beginning as knitwear line in 1992. India is now a major sourcing hub for Reebok Internationals golf apparel and accessories brand Greg Norman Collection. The $100 million brand which retails at $60 to $90 per piece globally sources about 30-40% of its total apparel needs from India. According to Ms Biszantz, the entire Greg Norman range was being outsourced from India including the regular knitwear polos, the fragile rain suit and even Greg Normans patented play dry technology apparel range. At present, the range is being outsourced from five vendors located across the country, these include textile majors like: Ahmedabad based Arvind Mills and Gokuldas Exports, apart from companies like Gurgoan-based Matrix and Faridabad-based Super Fashion and Gupta Exim. The design and merchandising inputs are however still comi ng from New York. The Greg Norman Collection made its debut in the Indian retail market through the opening of an exclusive brand store in Gurgaon The company plans to set
Thursday, November 14, 2019
Tender Is the Night Parallels Fitzgeraldââ¬â¢s Life Essay -- Tender Is the
Tender Is the Night Parallels Fitzgeraldââ¬â¢s Life Away! Away! for I will fly to thee, Not charioted by Bacchus and his pards, But on the viewless wings of Poesy Though the dull brain perplexes and retards: Already with thee! Tender is the nightâ⬠¦ -From ââ¬Å"Ode to a Nightingaleâ⬠by John Keats Charles Scribner III in his introduction to the work remarks that ââ¬Å"the title evokes the transient, bittersweet, and ultimately tragic nature of Fitzgeraldââ¬â¢s ââ¬ËRomanceââ¬â¢ (as he had originally subtitled the book)â⬠(Fitzgerald ix). Tender Is the Night parallels Fitzgeraldââ¬â¢s own struggles with his mentally ill Zelda, and the characters are carefully constructed from his interactions with the social elite of artists, composers and Hollywood personas on the French Riviera and Rome, among other settings. From the fall of 1925 to the spring of 1934, Fitzgerald revised his fourth novel seventeen times before it was publishedââ¬âhe was still revising it when he died in 1940. Over those years he continually promised Perkins the novel, but had to delay due to his incessant creative manipulation and extenuating personal circumstances. When he began work on the novel in 1925, he was battling debt and a severe drinking problem. His idea for his fourth novel centered around matricide and a movie director named Francis Mularky. In this version, the protagonist Mularky befriends an expatriate group and then mentally falls apart, subsequently killing his mother. The inspiration for this character, according to Bruccoli, came from two of Fitzgeraldââ¬â¢s friends: Theodore Chanler, a composer that shared in the over-indulgent expatriate life with F. Scott and the couples, the Murphys and the MacLeishes, and then abruptly dec... ...ultiple sanitariums and found himself attracted to a young actress, Lois Moran. The novel is a chronicle of the unraveling of a character that eerily foreshadows Gatsbyââ¬â¢s own unraveling from a drinking problem, an ailing wife and fading professional success. Works Cited: Bruccoli, Matthew J. ââ¬Å"A Brief Life of Fitzgerald.â⬠F. Scott Fitzgerald: A Life in Letters, ed. Bruccoli with assistance of Judith Baughman. New York: Scribnerââ¬â¢s, 1994. Online: http://www.sc.edu/fitzgerald/biography.html Bruccoli, Matthew J. The Composition of Tender Is the Night. Pittsburgh: University of Pittsburgh, 1963. Fitzgerald, F. Scott. Tender Is the Night. New York: Scribner, 1933. 1982 ed. Stern, Milton R. Tender Is the Night: The Broken Universe. New York: Twayne, 1994. Other Sources: ââ¬Å"Books and Works.â⬠Tender Is the Night Parallels Fitzgeraldââ¬â¢s Life Essay -- Tender Is the Tender Is the Night Parallels Fitzgeraldââ¬â¢s Life Away! Away! for I will fly to thee, Not charioted by Bacchus and his pards, But on the viewless wings of Poesy Though the dull brain perplexes and retards: Already with thee! Tender is the nightâ⬠¦ -From ââ¬Å"Ode to a Nightingaleâ⬠by John Keats Charles Scribner III in his introduction to the work remarks that ââ¬Å"the title evokes the transient, bittersweet, and ultimately tragic nature of Fitzgeraldââ¬â¢s ââ¬ËRomanceââ¬â¢ (as he had originally subtitled the book)â⬠(Fitzgerald ix). Tender Is the Night parallels Fitzgeraldââ¬â¢s own struggles with his mentally ill Zelda, and the characters are carefully constructed from his interactions with the social elite of artists, composers and Hollywood personas on the French Riviera and Rome, among other settings. From the fall of 1925 to the spring of 1934, Fitzgerald revised his fourth novel seventeen times before it was publishedââ¬âhe was still revising it when he died in 1940. Over those years he continually promised Perkins the novel, but had to delay due to his incessant creative manipulation and extenuating personal circumstances. When he began work on the novel in 1925, he was battling debt and a severe drinking problem. His idea for his fourth novel centered around matricide and a movie director named Francis Mularky. In this version, the protagonist Mularky befriends an expatriate group and then mentally falls apart, subsequently killing his mother. The inspiration for this character, according to Bruccoli, came from two of Fitzgeraldââ¬â¢s friends: Theodore Chanler, a composer that shared in the over-indulgent expatriate life with F. Scott and the couples, the Murphys and the MacLeishes, and then abruptly dec... ...ultiple sanitariums and found himself attracted to a young actress, Lois Moran. The novel is a chronicle of the unraveling of a character that eerily foreshadows Gatsbyââ¬â¢s own unraveling from a drinking problem, an ailing wife and fading professional success. Works Cited: Bruccoli, Matthew J. ââ¬Å"A Brief Life of Fitzgerald.â⬠F. Scott Fitzgerald: A Life in Letters, ed. Bruccoli with assistance of Judith Baughman. New York: Scribnerââ¬â¢s, 1994. Online: http://www.sc.edu/fitzgerald/biography.html Bruccoli, Matthew J. The Composition of Tender Is the Night. Pittsburgh: University of Pittsburgh, 1963. Fitzgerald, F. Scott. Tender Is the Night. New York: Scribner, 1933. 1982 ed. Stern, Milton R. Tender Is the Night: The Broken Universe. New York: Twayne, 1994. Other Sources: ââ¬Å"Books and Works.ââ¬
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